Yo! Welcome to the next episode of the Content Strategy Reeder where 2,400+ subscribers spend five minutes every week getting better at content creation and strategy. Here we go…
There are no “secrets” to success.
No one thing – just do THIS and you’ll be a millionaire! – exists.
But in my content career I’ve found that focus and momentum are critical for long-term progress.
The best way to stay focused is to set goals. And the best way to build (and keep) momentum is to set milestones.
Creating goals and milestones is the most important part of your content strategy because they guide all of your decisions and content creation efforts.
Without goals and milestones, you’ll create a content hamster wheel – you’ll burn time, money, and energy with little show for it.
But with them, you'll accelerate your success and build massive confidence along the way.
For context, I followed this framework in 2021 to…
- Double my LinkedIn audience (20k → 44k)
- Build and launch CSR
- Reach 182% of The Reeder’s revenue target
The strategy is simple. It really just comes down to how you execute.
Let’s get into it.
Step 1: Lock in your strategic goal
What’s your strategic goal? In other words, what do you want to accomplish?
This is the Why behind your content strategy. It’s how you ensure your content is intentional.
Don’t limit yourself. Think BIG – really big.
Do you want to create a new revenue stream?
Do you want to pivot or elevate your career?
Do you want to increase your income?
The right content strategy can fuel all of these.
Here are some examples:
- Launch a customer success bootcamp to make supplemental income
- Close two deals per month using LinkedIn so I can save for my dream car
- Join a Series B healthcare startup as a Senior Account Executive where I can make a difference while making a living
- Reach 10k engaged followers on LinkedIn so I can position myself as an industry leader
Notice “posting on LinkedIn every day” is not on the list.
That’s a tactic that might help you reach your goal (directly or indirectly), but it’s too small to be your strategic goal.
All of the goals above will take some time to accomplish, and that’s a good thing! It means you’re building something big.
But here’s the thing: when setting out on a long-term journey, it’s common to give up when results don’t come right away.
After chipping away for a few weeks, you might get disappointed because you still haven’t reached your goal.
Instead of focusing on what you have done, you focus on the success you haven’t experienced (ie, your strategic goal). Unable to recognize your progress, frustration sets in and you’re tempted to say, “Ah screw it” and quit.
This is why most people fail.
And that’s why you need milestones.
Step 2: Define your milestones
Milestones are micro goals that you set along the journey to your big goal.
And they’re critical for maintaining momentum.
Think of them as checkpoints in your journey.
When creating them, you want to be thoughtful, specific, and realistic.
You’re essentially listing the building blocks needed to reach your strategic goal.
Brick by brick you’ll build your Rome.
The final aspect of creating your milestones is including completion dates so you can hold yourself accountable.
OK, here comes the fun. It’s time to create your goals (yes, right now, while you sip your espresso, walk your dog, sit by the fire, or however you prefer to do your thinking).
I created an *insanely* simple Goals & Milestones Template that you can use to create your goals and milestones in minutes.
I even filled out an example version to help guide you.
You can check it out here.
Warning: it’s just a Google doc. Make a copy and go nuts :)
Last thing: If I were to include a Step 3, it would be to Commit.
Once you lock in your goals and milestones, commit to them mentally.
It’s the difference between having goals and reaching them.
Holler at you next Saturday,