Yo! Welcome to the next episode of The Content Strategy Reeder where 2,863 reeders spend five minutes getting better at content strategy and creation.
My one year old, Rumi, just went down for her second nap.
This means that (god willing) I have 30 uninterrupted minutes to write some LinkedIn posts for the week.
But admittedly, I’m pretty fried from the weekend.
Korean BBQ lunch with the wife, park with the kiddo, 3 mile run, cleaning the house, chasing Rumi around the house…
It was a fulfilling and action-packed weekend. Just how I like it.
But it didn't leave much in the tank to fuel my LinkedIn content goal of publishing five posts per week.
So I crack open my laptop at the kitchen counter. Then I stare at the most daunting opponent of every writer: an empty google doc.
I look around and stroke my beard, as if to summon a genie that will grant me three ideas, waiting for creativity to strike.
Ok what should I write about today. Maybe that idea about—
“Hey honey, the Warriors game starts soon. Should I order takeout? I’m craving burritos,” asked my wife.
I am hungry… and I do love watching the Warriors. Maybe I can write from the couch…
After scrolling through the DoorDash menu more times than I care to admit (or can count), I finally pick my order and hand her the phone.
OK, let's do this. What was I about to write about? Oh right… how should I start it?...
I ran through some ideas from my brainstorm doc of half baked ideas. I land on one I think I can polish into a winner. My fingers start dancing across the keyboard, then right I catch a rhythm smooth like Snoop Dogg’s Gin and Juice– DING DONG.
My neighbor stopped by to ask how I like the new turf I just put in, according to my wife shouting at me from downstairs.
I close the laptop half way and trek downstairs.
Five minutes and I’ll be back at it. Five minutes MAX.
That was until Cudi, my French bulldog who thinks himself a security system, barked incessantly until he sniffed the “intruder.” The barking wakes up Rumi.
Just like that, my writing session ends without much to show for it.
If you’re like me, this scenario is all too common.
Parent or not, distractions – welcome and uninvited alike – prevent you from creating content.
Could be a well-meaning neighbor, a juicy new Netflix series, or any procrastination tactic of your choice.
And even when you finally have time and energy to create, the majority of the time is spent figuring out what to say and how to get started.
The result is often a lack of results.
That’s why I created a list of 10 writing prompts for creating highly engaging LinkedIn content. Because I wanted a process that I could rely on over and over to create content lightning fast.
Here are 5 of them that you can use to create irresistible LinkedIn posts in minutes, not hours:
1. What’s a current trend or industry update that affects your audience?
- You can start a meaningful conversation by commenting on a trending topic that your audience cares about.
- Prompt: Salesforce just acquired Slack for $27.7B. Here’s what that means if you’re in technology: [insert commentary].
- Here’s a solid example from Matt M Walsh.
2. What’s one thing you learned about your profession/industry in the past week? 6 months? 2 years?
- You can help your audience solve a problem or make their lives easier by sharing an insight you recently learned.
- Prompt: I had no idea that ____, but this week I learned that ___…
- Prompt: After [interviewing dozens of project managers] this year, one thing is clear: [insert insight].
- Here’s a stellar example from Alex Alleyne.
3. What was the first thing you learned “the hard way” during your professional career?
- Teach others through your mistakes or learnings – people will appreciate and relate to your vulnerability.
- Prompt: When I was first getting started in [industry/profession], I [insert mistake]...
- Here’s an example from my early days in sales.
4. What’s a big milestone that you recently reached?
- Inspire others with a personal win, and make sure to share details.
- Prompt: Today’s a BIG day. I just [insert milestone]! This is a huge milestone because…
- Here’s an inspiring story from Brandon Evans and another from Josh Garland.
5. What do you do outside of work?
- Sharing details about your personal life is a fun and effective way to humanize yourself – don’t shy away from being authentic. Bonus points for adding photos or video.
- Prompt: Most people on LinkedIn know that I [insert role]. But few know that I also spend nights and weekends [insert hobby].
- Here’s a smile-worthy example from Alexine Mudawar.
Give these a try this week. Instead of hoping and waiting for inspiration, you’ll have it on tap, pouring out whenever you want it. And that’ll help you rapidly increase the quality and quantity of your LinkedIn content.
Holler at you next week,
PS: If you publish a post using one of these prompts, send me the link so I can engage and show some love.
Did you enjoy this week’s episode? If so, I’d be honored if you shared this link with your friends or on LinkedIn. Here’s an example from Harshith Varma for inspiration.
You can get 5 more writing prompts, plus dozens of micro-lessons that teach you how to create irresistible LinkedIn content, in my course Content Strategy for LinkedIn. You’ll learn the exact plays I used to grow my LinkedIn audience from 4k to 49k. (Make sure you use code “CSR” for an exclusive reeder discount.)